Virtuoso Advising for Artists was created out of a deep desire to marry my passion for personal finance and business development with my first love, music.

Hi, I'm Tiffany

I started performing professionally as a singer at age 8 in Lancaster, PA. I loved singing (still do!) and I received my Bachelor’s degree in vocal performance. However, because I’ve always been a planner, I also majored in business and graduated with a dual degree from The Crane School of Music in Potsdam, NY.


My career progression continued as follows:

Arts management

Hedge fund executive administration

Executive Director

of a professional per-service orchestra

Music Educator

& choir director

Virtuoso Advising

for Artists

Financial Advisor

Started own practice

Development Director

for a NYS-wide non-profit

Director of annual fund

 at a private college

My path took me from music school, to Wall Street, to the nonprofit sector, to financial advising, business ownership, and now, back to the Arts. It’s been a fascinating exercise in self-discovery and personal growth. In fact, it makes for a great story to share over a glass of wine or even, bring me in to speak at your next event, but the takeaway is this:


We all end up where we're supposed to be

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My journey, education, and experiences make me uniquely positioned to support artists and musicians in this way. As a licensed financial advisor I’m able to share best practices and industry standards, but as a musician, I’m deeply passionate about YOUR work and I GET IT when the income is inconsistent and the work is exhausting.

I founded Virtuoso Advising for Artists to be a resource to the industry and support the talented musicians and artists in it.

My Mission is to serve the arts sector by helping talented professionals make more money doing what they love, and I’m starting with you.

So many artists spend hundreds of dollars each month coaching a few pieces, preparing for auditions, building websites and personal branding strategies, but don’t put the time and strategy into business development that supports and aligns all of the components that the career demands.

As artists, our training focuses so much on the development of the talent and skills, that financial literacy and business planning takes a backseat to other curricular demands.

I do not want another talented artist to leave the career due to financial stress or the pressures of living on an inconsistent income.


I’m so passionate about what I do and I am determined to help you in any way I can.

If you believe in this mission, please spread it. I want to help you, your colleagues, and millions of others like you who just want to create beautiful art and music in this world and live a good quality of life while doing it.

Connect with us:


About Tiffany

As a licensed financial advisor, Tiffany specializes in helping talented, busy, career-oriented individuals get clarity around their finances and create an action-plan to achieving their goals.

Tiffany is an engaging and sought-after national speaker dedicated to increasing financial literacy for individuals at all stages of their career. She serves as the Business and Financial Coach to the Lindemann Young Artist Development Program (The Metropolitan Opera) and the Cafritz Young Artist Program (Washington National Opera). She has worked with artists at Minnesota Opera, Wolf Trap Opera, San Francisco Opera and regularly serves as a speaker for OPERA America programs and events. As a passionate teacher and workshop facilitator, she has led educational seminars for Seagle Music Colony, the Mostly Modern Music Festival, Eastman School of Music, University of Michigan School of Music, The Crane School of Music, and Bard College.

Prior to her financial training and licensing, Tiffany received her BM and MM from SUNY Potsdam’s Crane School of Music where she serves as an active member of the Alumni Board. She is married to a HS/MS Chorus teacher, Robert Soricelli, and they live in upstate New York with their children Juniper and Rory.

MeetĀ Daniel

Daniel Welch (COO) is an artist consultant, media specialist, and producer with over 26 years in the music industry.

Musically, he has produced and recorded at iconic Grammy winning studios across the United States, written for other artists and indie films, and performed across musical genres from jazz to rock to opera.

As a visual artist, his photography has been published on three continents and is utilized by brands and artists for promotion at the local and national levels.

Daniel holds three music performance degrees, has studied visual storytelling and photography at FIT, and has marketing training from the Wharton School.

This experience combines to position him to speak, train, educate, and advise creatives across a broad range of mediums. He specializes in occupational intersections, personal brand strategies, and helping artists succeed through self-actualization and empowerment.

He has worked for almost 10 years to build creatives and their brands from the ground up, as well as advise multi-national performing artists for unique successes in their industries.

Meet Michelle

Michelle Pina is Virtuoso’s Director of Marketing. Michelle is an entrepreneur at heart, and balances a dual career of performance and marketing. As a trained soprano, Michelle used her music background to help musicians and arts organizations improve their social media and marketing efforts.

Co-founder and co-host of the opera-focused podcast, Opera Offstage, Michelle has a passion for making classical music inviting and accessible to a new generation of music lovers. Michelle also serves as the President of the Conejo Valley Choral Society in Southern California, a non-profit ensemble that enriches the local arts community and offers performance opportunities to singers of all backgrounds.

When not obsessing over design and music, Michelle can be found hiking in national parks and spending time with her pups Harvey and Finn.