Virtuoso Advising for Artists was created out of a deep desire to marry my passion for personal finance and business development with my first love, music.
Hi, I'm Tiffany
I started performing professionally as a singer at age 8 in Lancaster, PA. I loved singing (still do!) and I received my Bachelor’s degree in vocal performance. However, because I’ve always been a planner, I also majored in business and graduated with a dual degree from The Crane School of Music in Potsdam, NY.
My career progression continued as follows:
Hedge fund executive administration
of a professional per-service orchestra
& choir director
Started own practice
for a NYS-wide non-profit
Director of annual fund
at a private college
My path took me from music school, to Wall Street, to the nonprofit sector, to financial advising, business ownership, and now, back to the Arts. It’s been a fascinating exercise in self-discovery and personal growth. In fact, it makes for a great story to share over a glass of wine or even, bring me in to speak at your next event, but the takeaway is this:
We all end up where we're supposed to be
My journey, education, and experiences make me uniquely positioned to support artists and musicians in this way. As a licensed financial advisor I’m able to share best practices and industry standards, but as a musician, I’m deeply passionate about YOUR work and I GET IT when the income is inconsistent and the work is exhausting.
I founded Virtuoso Advising for Artists to be a resource to the industry and support the talented musicians and artists in it.
My Mission is to serve the arts sector by helping talented professionals make more money doing what they love, and I’m starting with you.
So many artists spend hundreds of dollars each month coaching a few pieces, preparing for auditions, building websites and personal branding strategies, but don’t put the time and strategy into business development that supports and aligns all of the components that the career demands.
As artists, our training focuses so much on the development of the talent and skills, that financial literacy and business planning takes a backseat to other curricular demands.
I do not want another talented artist to leave the career due to financial stress or the pressures of living on an inconsistent income.
I’m so passionate about what I do and I am determined to help you in any way I can.
If you believe in this mission, please spread it. I want to help you, your colleagues, and millions of others like you who just want to create beautiful art and music in this world and live a good quality of life while doing it.
Connect with us:
MEET THE TEAM
As a licensed financial advisor, Tiffany specializes in helping talented, busy, career-oriented individuals get clarity around their finances and create an action-plan to achieving their goals.
Tiffany is an engaging and sought-after national speaker dedicated to increasing financial literacy for individuals at all stages of their career. She serves as the Business and Financial Coach to the Lindemann Young Artist Development Program (The Metropolitan Opera) and the Cafritz Young Artist Program (Washington National Opera). She has worked with artists at Minnesota Opera, Wolf Trap Opera, San Francisco Opera and regularly serves as a speaker for OPERA America programs and events. As a passionate teacher and workshop facilitator, she has led educational seminars for Seagle Music Colony, the Mostly Modern Music Festival, Eastman School of Music, University of Michigan School of Music, The Crane School of Music, and Bard College.
Prior to her financial training and licensing, Tiffany received her BM and MM from SUNY Potsdam’s Crane School of Music where she serves as an active member of the Alumni Board. She is married to a HS/MS Chorus teacher, Robert Soricelli, and they live in upstate New York with their children Juniper and Rory.
Sarah joins Virtuoso Advising for Artists after serving as Director of Learning and Leadership at OPERA America. She has previously worked at the Metropolitan Opera Guild, where she continues to return as stage manager for the Opera News Awards and Met Opera Guild Luncheon. Sarah’s arts management career began in talent management, and she has 5+ years’ experience as an off-broadway Company Manager on multiple productions with Lisa Dozier King Productions and Perry Street Theatricals. As an independent producer, Sarah has raised money for organizations including the New York Society for Ethical Culture and the Make-A-Wish Foundation. She serves on the board of Main Street Musicals, and as a Friend of the MET Orchestra. Sarah is a hobbyist tap dancer, and tends to show up to in-person meetings with fresh baked goods. A life-long New Yorker, she has lived in every borough of NYC, and currently resides in the Bronx with her husband, toddler, and cat.
Michelle Pina is Virtuoso’s Director of Marketing. Michelle is an entrepreneur at heart, and balances a dual career of performance and marketing. As a trained soprano, Michelle used her music background to help musicians and arts organizations improve their social media and marketing efforts.
Co-founder and co-host of the opera-focused podcast, Opera Offstage, Michelle has a passion for making classical music inviting and accessible to a new generation of music lovers. Michelle also serves as the President of the Conejo Valley Choral Society in Southern California, a non-profit ensemble that enriches the local arts community and offers performance opportunities to singers of all backgrounds.
When not obsessing over design and music, Michelle can be found hiking in national parks and spending time with her pups Harvey and Finn.